Press Releases

With the year-long Canada 150 celebration now underway, CNW and Cision decided to see how engaged Canadians are with this milestone anniversary. The two companies, which joined together in 2016,...

Engaging influencers is now an essential component of successful communication and marketing initiatives. Influencers help brands gain credibility and trust to build meaningful relationships with...

Upcoming webinar with Order of Canada recipient and Paralympic gold medalist, Benoît Huot TORONTO, Jan. 20, 2017 /CNW/ - It takes a lot of support to become a successful athlete and acquiring...

TD Asset Management Inc. today announced the January cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

TD Asset Management Inc. (TDAM) today announced the final annual 2016 reinvested distributions for TD Exchange Traded Funds. These amounts represent the year-end capital gains distributions only....

It is an exciting time to be an agency-based PR professional. New technologies, integration of marketing and communications roles and a changing media landscape are combining to take agency-client...

As the adoption rate of the PESO marketing model continues to rise, PR agencies are tasked with tracking and reporting on multichannel campaigns. Organizations can no longer measure their PR...

TD Asset Management Inc. (TDAM) today announced the estimated 2016 reinvested distributions for TD Exchange-Traded Funds. These annual reinvested distributions generally represent realized capital...

CNW is rolling out display options that better showcase the multimedia assets accompanying news release content on newswire.ca. In 2016, CNW measured a 22.9% increase over last year in the number...

TD Asset Management Inc. today announced the December cash distributions for the TD exchange-traded funds listed below. Unitholders of record on December 29, 2016 will receive cash distributions...

Original, valuable and relevant content is vital for content marketing success. Creating this type of content year-round involves some careful planning. A year's worth of blog posts, white papers...

With the rapid rate of change in the Canadian business landscape, smart companies are keeping a close watch on both their competition and on public sentiment about their industry. While some form...

CNW has won a 2016 Content Marketing Award from PR Daily for its Meet the Press blog series. "We are thrilled to receive this recognition from PR Daily," said Laurie Smith, VP, Marketing...

With the rapid rate of change in the Canadian business landscape, smart companies are keeping a close watch on both their competition and on public sentiment about their industry. While some form...

Monitoring for more than just brand mentions is imperative in today's media landscape. As more and more content is published every hour, marketers need to stay abreast of not only what is being...

Brands are locked in a continuous struggle to be heard above the noise created by other brands, the daily news cycle and trending topics online. While many deduce that making oneself heard is...

Today's PR agencies do far more for their clients than secure earned media. As businesses continue to embrace the PESO marketing model and its multichannel approach, agencies are rising to the...

As customers become more savvy and take greater responsibility for informing themselves pre-sale, blogging has become an integral part of brand marketing. Blogs allow businesses to share necessary...

TD Asset Management Inc. today announced the November cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

Creating campaigns that capture the attention of, and resonate with, target audiences continues to be a challenge faced by marketers every day. Driving content discovery and increasing visibility...

Media relations remains an important function in every PR pro's career. As a PR pro, you are, traditionally, the keeper of the brand story and tasked with not only telling it, but protecting it...

Visibility and awareness are essential in driving bottom line growth. Buyers are engaging with sales reps much later in the buyer journey and have often already made the purchase decision prior to...

Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy. Whether you have a...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...

Defining your target audience is a key element of any distribution strategy; to maximize results, your content needs to reach your intended audience. Giving your audience content that actually...

With the rise of multichannel marketing strategies, marketers are faced with a new issue: keeping their brands consistent across all channels. As content is rolled out across various paid, owned,...

Hosting a press conference or being interviewed by the media can be a stressful situation. Throw a crisis into the mix and the pressure is really on. Nothing creates media excitement like a...

As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from...

Cision's guide to optimizing campaign performance and delivering high impact communications TORONTO, Oct. 27, 2016 /CNW/ - The days of brands buying credibility and trust online are quickly...

Earned media continues to play a key role in driving credibility for brands. From traditional media coverage to influencer mentions on social media platforms, earned media can not only create...

Platform provides the power to make intelligent, real-time decisions in a unified way across earned, paid and owned channels TORONTO, Oct. 24, 2016 /CNW/ - Today, Cision announced the launch of...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...

Hosting a press conference or being interviewed by the media can be a stressful situation. Throw a crisis into the mix and the pressure is really on. Nothing creates media excitement like a...

TD Asset Management Inc. today announced the October cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

With the C-Suite of a growth-stage company focused on product lines and operations, it's okay to push branding to the side for a little while, right? Not quite. Branding is critical to your growth...

Distributing your carefully crafted content through a news wire service can greatly increase the reach and performance of your news release and messaging. However, the challenge that faces content...

As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from...

ALL TIMES ARE LOCAL WEDNESDAY, OCTOBER 12 QUEBEC TIME: 9:00 EVENT: The Honourable Jean-Yves Duclos speaks at a press conference, hosted by l'Institut sur le vieillissement et la participation...

What qualifies as "news" today? With over two billion pieces of content shared daily, distinguishing what is "news" has become a difficult task. The challenge doesn't stop there. Even when you...

Earned media continues to play a key role in driving credibility for brands. From traditional media coverage to influencer mentions on social media platforms, earned media can not only create...

Metrics matter when it comes to reporting the success of your PR efforts, but while big numbers are great, it's also important to correctly frame these results. As communications professionals we...

Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy. Whether you have a...

Cision Receives Strong Customer Satisfaction Scores from Unbiased Third-Party Reviews TORONTO, Sept. 29, 2016 /CNW/ - Cision has been named a "Leader" in the "Best Media Monitoring Software"...

Sending a news release through a wire service that provides a large distribution network is important; however a quality news wire provider will provide additional services. At CNW, we offer more...

Video marketing is on the rise; with adults spending an hour and 16 minutes watching video online very day, smart marketers would do well to use this to their advantage. While we know the benefits...

TD Asset Management Inc. today announced the September cash distributions for the TD exchange-traded funds listed below. Unitholders of record on September 29, 2016 will receive cash distributions...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...

Reporting on the performance of your news release often includes measuring reach, engagement and media pick-up. These traditional metrics typically measure in numbers and PR professionals like...

TD Asset Management Inc. ("TDAM"), the manager of TD Mutual Funds, announced today the launch of cash flow options for TD U.S. Risk Managed Equity Fund and TD Global Risk Managed Equity Fund. TDAM...