TORONTO, Nov. 15, 2016 /CNW/ - Creating campaigns that capture the attention of, and resonate with, target audiences continues to be a challenge faced by marketers every day. Driving content discovery and increasing visibility is elemental to a campaigns success.
This latest case study demonstrates how online restaurant reservation company, OpenTable, increased the performance of their news release by more than 200%.
Seating more than 19 million diners per month, OpenTable is an industry leader in the online restaurant reservation space but they had a new audience that they were keen to capture the attention of: travelers to the U.S.A.
To accompany their news release, OpenTable focused on creating compelling visuals; the result of which was six visual assets that were not only promoted alongside their release, but were used throughout their multichannel campaign including their website, blog and social platforms.
"The campaign exceeded expectations," said Tiffany Fox, Senior Director, Corporate Communications. "One of the key reasons why is because it also resonated in Japan. There are a lot of travellers from Japan that visit the U.S.A., and the Japanese media were receptive to our content—particularly the visuals."
These assets were viewed over 9,500 times and increased the performance of OpenTable's news release by over 200%.
To view the complete results of this multimedia-centric campaign, download the case study from our Knowledge Centre today.
About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
SOURCE CNW Group Ltd.
Image with caption: "OpenTable increase their news release performance by 200% (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161115_C4792_PHOTO_EN_819194.jpg
