Press Releases

Defining your target audience is a key element of any distribution strategy; to maximize results, your content needs to reach your intended audience. Giving your audience content that actually...

With the rise of multichannel marketing strategies, marketers are faced with a new issue: keeping their brands consistent across all channels. As content is rolled out across various paid, owned,...

Hosting a press conference or being interviewed by the media can be a stressful situation. Throw a crisis into the mix and the pressure is really on. Nothing creates media excitement like a...

As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from...

Cision's guide to optimizing campaign performance and delivering high impact communications TORONTO, Oct. 27, 2016 /CNW/ - The days of brands buying credibility and trust online are quickly...

Earned media continues to play a key role in driving credibility for brands. From traditional media coverage to influencer mentions on social media platforms, earned media can not only create...

Platform provides the power to make intelligent, real-time decisions in a unified way across earned, paid and owned channels TORONTO, Oct. 24, 2016 /CNW/ - Today, Cision announced the launch of...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...

Hosting a press conference or being interviewed by the media can be a stressful situation. Throw a crisis into the mix and the pressure is really on. Nothing creates media excitement like a...

TD Asset Management Inc. today announced the October cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

With the C-Suite of a growth-stage company focused on product lines and operations, it's okay to push branding to the side for a little while, right? Not quite. Branding is critical to your growth...

Distributing your carefully crafted content through a news wire service can greatly increase the reach and performance of your news release and messaging. However, the challenge that faces content...

As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from...

ALL TIMES ARE LOCAL WEDNESDAY, OCTOBER 12 QUEBEC TIME: 9:00 EVENT: The Honourable Jean-Yves Duclos speaks at a press conference, hosted by l'Institut sur le vieillissement et la participation...

What qualifies as "news" today? With over two billion pieces of content shared daily, distinguishing what is "news" has become a difficult task. The challenge doesn't stop there. Even when you...

Earned media continues to play a key role in driving credibility for brands. From traditional media coverage to influencer mentions on social media platforms, earned media can not only create...

Metrics matter when it comes to reporting the success of your PR efforts, but while big numbers are great, it's also important to correctly frame these results. As communications professionals we...

Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy. Whether you have a...

Cision Receives Strong Customer Satisfaction Scores from Unbiased Third-Party Reviews TORONTO, Sept. 29, 2016 /CNW/ - Cision has been named a "Leader" in the "Best Media Monitoring Software"...

Sending a news release through a wire service that provides a large distribution network is important; however a quality news wire provider will provide additional services. At CNW, we offer more...

Video marketing is on the rise; with adults spending an hour and 16 minutes watching video online very day, smart marketers would do well to use this to their advantage. While we know the benefits...

TD Asset Management Inc. today announced the September cash distributions for the TD exchange-traded funds listed below. Unitholders of record on September 29, 2016 will receive cash distributions...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...

Reporting on the performance of your news release often includes measuring reach, engagement and media pick-up. These traditional metrics typically measure in numbers and PR professionals like...

TD Asset Management Inc. ("TDAM"), the manager of TD Mutual Funds, announced today the launch of cash flow options for TD U.S. Risk Managed Equity Fund and TD Global Risk Managed Equity Fund. TDAM...