Press Releases

CNW is rolling out display options that better showcase the multimedia assets accompanying news release content on newswire.ca. In 2016, CNW measured a 22.9% increase over last year in the number...

TD Asset Management Inc. today announced the December cash distributions for the TD exchange-traded funds listed below. Unitholders of record on December 29, 2016 will receive cash distributions...

Original, valuable and relevant content is vital for content marketing success. Creating this type of content year-round involves some careful planning. A year's worth of blog posts, white papers...

With the rapid rate of change in the Canadian business landscape, smart companies are keeping a close watch on both their competition and on public sentiment about their industry. While some form...

CNW has won a 2016 Content Marketing Award from PR Daily for its Meet the Press blog series. "We are thrilled to receive this recognition from PR Daily," said Laurie Smith, VP, Marketing...

With the rapid rate of change in the Canadian business landscape, smart companies are keeping a close watch on both their competition and on public sentiment about their industry. While some form...

Monitoring for more than just brand mentions is imperative in today's media landscape. As more and more content is published every hour, marketers need to stay abreast of not only what is being...

Brands are locked in a continuous struggle to be heard above the noise created by other brands, the daily news cycle and trending topics online. While many deduce that making oneself heard is...

Today's PR agencies do far more for their clients than secure earned media. As businesses continue to embrace the PESO marketing model and its multichannel approach, agencies are rising to the...

As customers become more savvy and take greater responsibility for informing themselves pre-sale, blogging has become an integral part of brand marketing. Blogs allow businesses to share necessary...

TD Asset Management Inc. today announced the November cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

Creating campaigns that capture the attention of, and resonate with, target audiences continues to be a challenge faced by marketers every day. Driving content discovery and increasing visibility...

Media relations remains an important function in every PR pro's career. As a PR pro, you are, traditionally, the keeper of the brand story and tasked with not only telling it, but protecting it...

Visibility and awareness are essential in driving bottom line growth. Buyers are engaging with sales reps much later in the buyer journey and have often already made the purchase decision prior to...

Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy. Whether you have a...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...

Defining your target audience is a key element of any distribution strategy; to maximize results, your content needs to reach your intended audience. Giving your audience content that actually...

With the rise of multichannel marketing strategies, marketers are faced with a new issue: keeping their brands consistent across all channels. As content is rolled out across various paid, owned,...

Hosting a press conference or being interviewed by the media can be a stressful situation. Throw a crisis into the mix and the pressure is really on. Nothing creates media excitement like a...

As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from...

Cision's guide to optimizing campaign performance and delivering high impact communications TORONTO, Oct. 27, 2016 /CNW/ - The days of brands buying credibility and trust online are quickly...

Earned media continues to play a key role in driving credibility for brands. From traditional media coverage to influencer mentions on social media platforms, earned media can not only create...

Platform provides the power to make intelligent, real-time decisions in a unified way across earned, paid and owned channels TORONTO, Oct. 24, 2016 /CNW/ - Today, Cision announced the launch of...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...