Press Releases

As customers become more savvy and take greater responsibility for informing themselves pre-sale, blogging has become an integral part of brand marketing. Blogs allow businesses to share necessary...

TD Asset Management Inc. today announced the November cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

Creating campaigns that capture the attention of, and resonate with, target audiences continues to be a challenge faced by marketers every day. Driving content discovery and increasing visibility...

Media relations remains an important function in every PR pro's career. As a PR pro, you are, traditionally, the keeper of the brand story and tasked with not only telling it, but protecting it...

Visibility and awareness are essential in driving bottom line growth. Buyers are engaging with sales reps much later in the buyer journey and have often already made the purchase decision prior to...

Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy. Whether you have a...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...

Defining your target audience is a key element of any distribution strategy; to maximize results, your content needs to reach your intended audience. Giving your audience content that actually...

With the rise of multichannel marketing strategies, marketers are faced with a new issue: keeping their brands consistent across all channels. As content is rolled out across various paid, owned,...