TORONTO, April. 5, 2016 /CNW/ - CNW has recently published a white paper that examines How to Drive Maximum Returns on Content Marketing with Effective Distribution. The article explores how a distribution strategy can be overlooked and how this can then affect the potential reach of your content. The paper takes an in-depth look at the steps your company can take to increase the distribution of your content as well as providing a checklist for effective distribution.

The white paper illustrates that companies should check off the following boxes when using a news release to distribute content:

• Headline
  Is your headline going to capture the attention of your audience? Is it tweetable? Does it appeal to your intended audience?
• Language
  Does your release use the vernacular and key words used by your target audience?
• Multimedia
  Is the release attention grabbing? Does it include visuals? Video? Infographics?
• Mobile Friendly
  With a large number of people using mobile devices to access information, releases must now be mobile-friendly and easy to read on a small device.
• Call-to-Action
  What do you want your readers to do next? Is that next action clear to them?
• Promotion
  Have you shared and promoted the release through social media and owned channels?

For a detailed check list and easy to follow steps on how to increase your content distribution, download How to Drive Maximum Returns on Content Marketing with Effective Distribution.

About CNW Group

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

SOURCE CNW Group Ltd.

Image with caption: "Drive content distribution (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160405_C3199_PHOTO_EN_657951.jpg

Image with caption: "Drive discovery of your message (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160405_C3199_PHOTO_EN_657952.jpg

Image with caption: "How to drive maximum returns on content marketing with effective distribution (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160405_C3199_PHOTO_EN_657953.jpg