Press Releases

What qualifies as "news" today? With over two billion pieces of content shared daily, distinguishing what is "news" has become a difficult task. The challenge doesn't stop there. Even when you...

As beautifully crafted as your news release may be, it is redundant if it does not get in front of your target audience. A strong distribution strategy does not mean that you need to get your...

We hear a lot about the importance of earned media and how this can play into your SEO strategy to boost visibility amongst search engines. To get the bottom of exactly what role earned media...

Fifty-five per cent of journalists believe that social media is undermining traditional journalistic values, yet 54 per cent also believe they could not do their job without it. Today, Cision has...

With the C-Suite of a growth-stage company focused on product lines and operations, it's okay to push branding to the side for a little while, right? Not quite. Branding is critical to your growth...