Press Releases

Defining your target audience is a key element of any distribution strategy; to maximize results, your content needs to reach your intended audience. Giving your audience content that actually...

With the rise of multichannel marketing strategies, marketers are faced with a new issue: keeping their brands consistent across all channels. As content is rolled out across various paid, owned,...

Hosting a press conference or being interviewed by the media can be a stressful situation. Throw a crisis into the mix and the pressure is really on. Nothing creates media excitement like a...

As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from...

Cision's guide to optimizing campaign performance and delivering high impact communications TORONTO, Oct. 27, 2016 /CNW/ - The days of brands buying credibility and trust online are quickly...