Press Releases

Media relations remains an important function in every PR pro's career. As a PR pro, you are, traditionally, the keeper of the brand story and tasked with not only telling it, but protecting it...

Visibility and awareness are essential in driving bottom line growth. Buyers are engaging with sales reps much later in the buyer journey and have often already made the purchase decision prior to...

Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy. Whether you have a...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...