Press Releases

Hosting a press conference or being interviewed by the media can be a stressful situation. Throw a crisis into the mix and the pressure is really on. Nothing creates media excitement like a...

TD Asset Management Inc. today announced the October cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

With the C-Suite of a growth-stage company focused on product lines and operations, it's okay to push branding to the side for a little while, right? Not quite. Branding is critical to your growth...

Distributing your carefully crafted content through a news wire service can greatly increase the reach and performance of your news release and messaging. However, the challenge that faces content...

As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from...

ALL TIMES ARE LOCAL WEDNESDAY, OCTOBER 12 QUEBEC TIME: 9:00 EVENT: The Honourable Jean-Yves Duclos speaks at a press conference, hosted by l'Institut sur le vieillissement et la participation...

What qualifies as "news" today? With over two billion pieces of content shared daily, distinguishing what is "news" has become a difficult task. The challenge doesn't stop there. Even when you...

Earned media continues to play a key role in driving credibility for brands. From traditional media coverage to influencer mentions on social media platforms, earned media can not only create...

Metrics matter when it comes to reporting the success of your PR efforts, but while big numbers are great, it's also important to correctly frame these results. As communications professionals we...

Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy. Whether you have a...

Cision Receives Strong Customer Satisfaction Scores from Unbiased Third-Party Reviews TORONTO, Sept. 29, 2016 /CNW/ - Cision has been named a "Leader" in the "Best Media Monitoring Software"...

Sending a news release through a wire service that provides a large distribution network is important; however a quality news wire provider will provide additional services. At CNW, we offer more...

Video marketing is on the rise; with adults spending an hour and 16 minutes watching video online very day, smart marketers would do well to use this to their advantage. While we know the benefits...

TD Asset Management Inc. today announced the September cash distributions for the TD exchange-traded funds listed below. Unitholders of record on September 29, 2016 will receive cash distributions...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...

Reporting on the performance of your news release often includes measuring reach, engagement and media pick-up. These traditional metrics typically measure in numbers and PR professionals like...

TD Asset Management Inc. ("TDAM"), the manager of TD Mutual Funds, announced today the launch of cash flow options for TD U.S. Risk Managed Equity Fund and TD Global Risk Managed Equity Fund. TDAM...

What qualifies as "news" today? With over two billion pieces of content shared daily, distinguishing what is "news" has become a difficult task. The challenge doesn't stop there. Even when you...

As beautifully crafted as your news release may be, it is redundant if it does not get in front of your target audience. A strong distribution strategy does not mean that you need to get your...

We hear a lot about the importance of earned media and how this can play into your SEO strategy to boost visibility amongst search engines. To get the bottom of exactly what role earned media...

Fifty-five per cent of journalists believe that social media is undermining traditional journalistic values, yet 54 per cent also believe they could not do their job without it. Today, Cision has...

With the C-Suite of a growth-stage company focused on product lines and operations, it's okay to push branding to the side for a little while, right? Not quite. Branding is critical to your growth...

The media landscape and a PR professional's role are both constantly evolving, yet securing earned media still remains a core function of any public relations specialist. As a former reporter,...

TD Asset Management Inc. today announced the August cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

If you work in public relations or digital marketing, you know that despite both falling under the umbrella of marketing, these disciplines couldn't be more different. Traditionally, PR was...