Press Releases

What qualifies as "news" today? With over two billion pieces of content shared daily, distinguishing what is "news" has become a difficult task. The challenge doesn't stop there. Even when you...

As beautifully crafted as your news release may be, it is redundant if it does not get in front of your target audience. A strong distribution strategy does not mean that you need to get your...

We hear a lot about the importance of earned media and how this can play into your SEO strategy to boost visibility amongst search engines. To get the bottom of exactly what role earned media...

Fifty-five per cent of journalists believe that social media is undermining traditional journalistic values, yet 54 per cent also believe they could not do their job without it. Today, Cision has...

With the C-Suite of a growth-stage company focused on product lines and operations, it's okay to push branding to the side for a little while, right? Not quite. Branding is critical to your growth...

The media landscape and a PR professional's role are both constantly evolving, yet securing earned media still remains a core function of any public relations specialist. As a former reporter,...

TD Asset Management Inc. today announced the August cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

If you work in public relations or digital marketing, you know that despite both falling under the umbrella of marketing, these disciplines couldn't be more different. Traditionally, PR was...

The traditional buyer is long gone and the consumer in its place is savvy, connected and highly informed. Your communications plan needs to reflect this in order to engage this new buyer at each...

Content and marketing messages are everywhere - online and off. It's congested, loud and it's getting harder and harder to grab people's attention. Omni-channel marketing might be a buzz word but...

The basics of how a news release should be written is well-known amongst communications professionals but in this landscape of perpetual information, you need to go that extra mile to ensure your...

TD Asset Management Inc. ("TDAM"), the manager of TD Mutual Funds, announced the launch of two currency neutral funds: the Epoch Global Shareholder Yield Currency Neutral Fund and the TD U.S. Low...

When launching your next marketing campaign, one of your primary goals will be to maximize campaign reach. Using a customized branded landing page as a digital media kit while also housing your...

When launching a new product, it's important to leverage the expertise of team members across the organization in order to ensure its success. Taking this approach will help establish credibility...

When looking to communicate with a new audience and gain attention for your content, a news release will enable you to reach beyond your owned media channels. While it is clear that using a...

More than ever before, PR professionals need to understand data and provide actionable insights, which can optimize PR programs, demonstrate campaign success and drive revenue. PR is no longer...

The fundamental objective of an organization is to attract, engage and convert buyers by providing them with compelling, informative content. Therefore it makes sense for marketing and corporate...

TD Asset Management Inc. ("TDAM") today announced TDAM USA Inc. will be removed as a sub-adviser of TD U.S. Monthly Income Fund, effective on or about August 4, 2016. TDAM will continue to...

ALL TIMES ARE LOCAL MONDAY, JULY 25 NOVA SCOTIA TIME: 9:00 EVENT: Minister of Veterans Affairs Commendation awarded to dedicated Canadians CITY: FALL RIVER LOCATION: Inn on the Lake, 3009 Highway...

Changing buyer behaviour and the rise of Buyer 2.0, the informed and inquisitive customer, means that businesses need to rethink their communication and demand generation strategies in order to...

Publishing your content is not the final step of your content marketing plan; distributing your message effectively is. Your message will remain on your owned media, never to be seen by potential...

TD Asset Management Inc. today announced the July cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on July...

As buyers take the lead in the decision-making process, companies must create new strategies to deliver content that will attract and retain customers. This means ensuring that potential customers...

Content marketing is a combination of subjective and objective elements, both of which can affect your strategic objectives. Subjective elements refer to the content itself: is it interesting?...

With the rise of content marketing, social media and other online marketing tactics, news releases can often be overlooked. However, if you're looking to deliver a greater return on investment...