Press Releases

With the year-long Canada 150 celebration now underway, CNW and Cision decided to see how engaged Canadians are with this milestone anniversary. The two companies, which joined together in 2016,...

Engaging influencers is now an essential component of successful communication and marketing initiatives. Influencers help brands gain credibility and trust to build meaningful relationships with...

Upcoming webinar with Order of Canada recipient and Paralympic gold medalist, Benoît Huot TORONTO, Jan. 20, 2017 /CNW/ - It takes a lot of support to become a successful athlete and acquiring...

TD Asset Management Inc. today announced the January cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

TD Asset Management Inc. (TDAM) today announced the final annual 2016 reinvested distributions for TD Exchange Traded Funds. These amounts represent the year-end capital gains distributions only....

It is an exciting time to be an agency-based PR professional. New technologies, integration of marketing and communications roles and a changing media landscape are combining to take agency-client...

As the adoption rate of the PESO marketing model continues to rise, PR agencies are tasked with tracking and reporting on multichannel campaigns. Organizations can no longer measure their PR...

TD Asset Management Inc. (TDAM) today announced the estimated 2016 reinvested distributions for TD Exchange-Traded Funds. These annual reinvested distributions generally represent realized capital...

CNW is rolling out display options that better showcase the multimedia assets accompanying news release content on newswire.ca. In 2016, CNW measured a 22.9% increase over last year in the number...

TD Asset Management Inc. today announced the December cash distributions for the TD exchange-traded funds listed below. Unitholders of record on December 29, 2016 will receive cash distributions...

Original, valuable and relevant content is vital for content marketing success. Creating this type of content year-round involves some careful planning. A year's worth of blog posts, white papers...

With the rapid rate of change in the Canadian business landscape, smart companies are keeping a close watch on both their competition and on public sentiment about their industry. While some form...

CNW has won a 2016 Content Marketing Award from PR Daily for its Meet the Press blog series. "We are thrilled to receive this recognition from PR Daily," said Laurie Smith, VP, Marketing...

With the rapid rate of change in the Canadian business landscape, smart companies are keeping a close watch on both their competition and on public sentiment about their industry. While some form...

Monitoring for more than just brand mentions is imperative in today's media landscape. As more and more content is published every hour, marketers need to stay abreast of not only what is being...

Brands are locked in a continuous struggle to be heard above the noise created by other brands, the daily news cycle and trending topics online. While many deduce that making oneself heard is...

Today's PR agencies do far more for their clients than secure earned media. As businesses continue to embrace the PESO marketing model and its multichannel approach, agencies are rising to the...

As customers become more savvy and take greater responsibility for informing themselves pre-sale, blogging has become an integral part of brand marketing. Blogs allow businesses to share necessary...

TD Asset Management Inc. today announced the November cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

Creating campaigns that capture the attention of, and resonate with, target audiences continues to be a challenge faced by marketers every day. Driving content discovery and increasing visibility...

Media relations remains an important function in every PR pro's career. As a PR pro, you are, traditionally, the keeper of the brand story and tasked with not only telling it, but protecting it...

Visibility and awareness are essential in driving bottom line growth. Buyers are engaging with sales reps much later in the buyer journey and have often already made the purchase decision prior to...

Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy. Whether you have a...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...