Press Releases

What qualifies as "news" today? With over two billion pieces of content shared daily, distinguishing what is "news" has become a difficult task. The challenge doesn't stop there. Even when you...

As beautifully crafted as your news release may be, it is redundant if it does not get in front of your target audience. A strong distribution strategy does not mean that you need to get your...

We hear a lot about the importance of earned media and how this can play into your SEO strategy to boost visibility amongst search engines. To get the bottom of exactly what role earned media...

Fifty-five per cent of journalists believe that social media is undermining traditional journalistic values, yet 54 per cent also believe they could not do their job without it. Today, Cision has...

With the C-Suite of a growth-stage company focused on product lines and operations, it's okay to push branding to the side for a little while, right? Not quite. Branding is critical to your growth...

The media landscape and a PR professional's role are both constantly evolving, yet securing earned media still remains a core function of any public relations specialist. As a former reporter,...

TD Asset Management Inc. today announced the August cash distribution for the TD Canadian Aggregate Bond Index ETF, which makes distributions to unitholders monthly. Unitholders of record on...

If you work in public relations or digital marketing, you know that despite both falling under the umbrella of marketing, these disciplines couldn't be more different. Traditionally, PR was...

The traditional buyer is long gone and the consumer in its place is savvy, connected and highly informed. Your communications plan needs to reflect this in order to engage this new buyer at each...

Content and marketing messages are everywhere - online and off. It's congested, loud and it's getting harder and harder to grab people's attention. Omni-channel marketing might be a buzz word but...