Press Releases

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...

Measuring the true impact of PR activities remains an inexact science. However, the availability of PR and Social metrics has allowed public relations professionals to better report PR victories...

Defining your target audience is a key element of any distribution strategy; to maximize results, your content needs to reach your intended audience. Giving your audience content that actually...

With the rise of multichannel marketing strategies, marketers are faced with a new issue: keeping their brands consistent across all channels. As content is rolled out across various paid, owned,...

Hosting a press conference or being interviewed by the media can be a stressful situation. Throw a crisis into the mix and the pressure is really on. Nothing creates media excitement like a...

As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from...

Cision's guide to optimizing campaign performance and delivering high impact communications TORONTO, Oct. 27, 2016 /CNW/ - The days of brands buying credibility and trust online are quickly...

Earned media continues to play a key role in driving credibility for brands. From traditional media coverage to influencer mentions on social media platforms, earned media can not only create...

Platform provides the power to make intelligent, real-time decisions in a unified way across earned, paid and owned channels TORONTO, Oct. 24, 2016 /CNW/ - Today, Cision announced the launch of...

A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues...