TORONTO, June 11, 2012 /CNW/ - CNW Group announced today the launch of Visibility Reports for news releases issued over its newswire.

CNW's complimentary Visibility Reports provide powerful insight on the reach, engagement and effectiveness of a news release.

"Measuring public and investor relations success across new and traditional media demands trusted, quantifiable data," says Tim Griffin, Vice President of Product Management. "CNW Visibility Reports offer clients detailed analytics on the success of their news release distribution."

Embedded in CNW Access - CNW's online client portal - the Visibility Reports platform allows clients to get metrics on online viewership, news release postings, engagement, click-through tracking and more.

"This new visibility report feature is terrific. I can see a dozen ways we can use this feature to improve our media efforts and report on our successes," says Lezlie Goodwin, Manager of Communications for the Ontario Federation of Anglers and Hunters. "I plan to share this with key staff so that we can all utilize the features to improve our reach."

CNW Visibility Reports are now available to all clients.

About CNW Group:

CNW connects organizations to relevant news audiences through integrated, intelligent communications and disclosure services. CNW offers newswire distribution, enriched news releases, webcast, video, photography, translation, regulatory filing services and MediaVantage, a web-based reputation management application and communication workflow solution. CNW has been an industry leader since 1960.

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Video with caption: "Video: CNW's complimentary Visibility Reports provide critical insight on the reach, engagement and optimization of your news release.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120611_C7293_VIDEO_EN_14908.mp4&posterurl=http://photos.newswire.ca/images/20120611_C7293_PHOTO_EN_14908.jpg&clientName=Canada%20NewsWire%20Ltd%2E&caption=Video%3A%20%20CNW%27s%20complimentary%20Visibility%20Reports%20provide%20critical%20insight%20on%20the%20reach%2C%20engagement%20and%20optimization%20of%20your%20news%20release%2E&title=CANADA%20NEWSWIRE%20LTD%2E%20%2D%20CNW%20launches%20Visibility%20Reports%20for%20news%20releases&headline=CNW%20launches%20Visibility%20Reports%20for%20news%20releases

Image with caption: "CNW Visibility Reports come included with every CNW news release distribution. (CNW Group/Canada NewsWire Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120611_C7293_PHOTO_EN_14918.jpg

Image with caption: "See how many views your news release is getting on newswire.ca, where those viewers are coming from, and what websites are driving viewers to your news. (CNW Group/Canada NewsWire Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120611_C7293_PHOTO_EN_14906.jpg

Image with caption: "Get your data in a format you can use. You can see snapshots of press release performance for time periods you define, embed charts into reports to illustrate the impact of your news and download your results in a variety of formats for easy sharing. (CNW Group/Canada NewsWire Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120611_C7293_PHOTO_EN_14902.jpg

Image with caption: "Tim Griffin, Vice President of Product Management for CNW. (CNW Group/Canada NewsWire Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120611_C7293_PHOTO_EN_14904.jpg