Advanced Communications Management Suite with Integrated Collaborative
    Media Monitoring

    FOR A MULTIMEDIA VERSION OF THIS RELEASE WITH IMAGES AND A VIDEO CLIP,
    GO TO: http://www.newswire.ca/en/releases/mmnr/mv2008/

    TORONTO, April 8 /CNW/ - CNW Group today announced the latest release of
its comprehensive communications management suite, MediaVantage Enterprise,
together with major upgrades to the MediaVantage Monitoring product.
    Introduced three years ago as a revolutionary approach to media
monitoring and communications management, a growing number of MediaVantage
clients have found it an indispensable tool for tracking, managing and
organizing media coverage from print, radio, broadcast and online sources.
Working in collaboration with existing clients, CNW Group and technology
partner dna13 have enhanced the capabilities of MediaVantage and added an
extensive range of new features.
    Available in two versions, for clients with different needs; MediaVantage
Monitoring is a stand-alone media monitoring and reporting tool, while
MediaVantage Enterprise is a comprehensive suite that combines the Monitoring
product with advanced work team collaboration, research, analytics and
communications management tools.
    "MediaVantage has been instrumental in saving us time while streamlining
our communications efforts," commented Ron Christianson, Director, External
Communications for McDonald's Restaurants of Canada Ltd. "Having the
monitoring functions and communications management tools available in one
online platform has been a tremendous asset."
    With today's release of MediaVantage Enterprise, existing users will have
access to even greater efficiency gains. MediaVantage Enterprise now provides
a single, consistent way to manage all media and stakeholder relations
activities, while also offering automatic and near-real time monitoring,
scoring, and reporting of media coverage from thousands of news sources.
    "This is unlike anything currently available in the Canadian market,"
said Nicole Guillot, Vice President New Products, CNW Group. "We believe
MediaVantage Enterprise sets the standard for online communications management
platforms and will help busy public relations, investor relations, and
communications professionals take proactive control of all their outbound and
inbound communications."
    Richard Bartrem, VP Culture and Communications for WestJet, has found
MediaVantage Enterprise to be ideal for a business that requires rapid
response from a team spread across time zones. "As a $2 billion company with
more than 380 flights to 47 destinations in seven countries, the great benefit
we receive from MediaVantage is the access to searches across all media types
along with the ability to store and manage issues in one web-based product,"
said Mr. Bartrem. "It doesn't matter where we are across our network, if we
have access to a computer, we have access to our full database of media
contacts, issues and communication documentation. This allows the entire
communications team to manage situations in real time."
    The MediaVantage Enterprise solution now offers clients like these
improved abilities to work as a team - and to work fast, with features
including:-   Integrated Collaborative Monitoring - the complete MediaVantage
        Monitoring product built in with the ability for users to easily
        share search terms and work collaboratively to view and save their
        media content;

    -   Central management of documents, media email threads, events, and
        consolidated editorial calendars, so communications teams can work
        from any location and keep things running smoothly;

    -   Call and email logging tools to keep track of which journalists and
        stakeholders have been briefed, when, by whom, and about what;

    -   A New Analytics module, as an added feature of the Enterprise
        solution - based on metrics scored by user, analytical graphs are
        produced to illustrate tonality trends, key message pickup,
        readership, brand mentions, and quote counts. Focus dimensions
        include outlet prominence, story prominence, PR activity type (for
        ROI), and media types.MediaVantage Monitoring was the first product of its kind to take an
"issues-centric" approach, where all media coverage and background information
can be accessed, shared, and archived by project, topic, or issue. The
upgraded release of MediaVantage Monitoring also boasts a range of new
features, including:-   Enhanced Media Metrics for scoring media content;

    -   Readership/Audience data for Print via NADbank - MediaVantage
        currently has audience numbers for more than 50 Canadian print
        dailies;

    -   Readership/Audience for Internet via Nielsen NetRatings - clients now
        have audience numbers for over 16,000 Internet sites internationally;When information is coming in from all directions, demanding a rapid
response, communications teams no longer have time to deliberate and analyze
each stream to develop a comprehensive strategy from scratch. CNW Group
clients have to be able to get a quick read on media coverage, have rapid
access to consistent information, share knowledge, and react quickly in
complete synchronization. MediaVantage helps clients focus on the essential
and work in an entirely new way with features that are critical for success in
this new environment.

    About CNW Group

    Established in 1960, CNW Group is the Canadian expert in news and
information distribution services for professional communicators. CNW is part
of the International PR Newswire network, reaching news outlets in 135
countries worldwide.
    CNW Group provides electronic distribution, targeting, monitoring,
translation, webcast, broadcast and disclosure services to corporate,
government, association, labour, non-profit and other clients around the
world, helping them to connect with local and global audiences including the
news media, the investment community and the general public.
    CNW Group is co-owned by two news distribution powerhouses: PR Newswire,
based in New York City, USA and PA Group, based in London, UK.

    About dna13

    dna13 offers web-based communications and stakeholder management software
designed to help communications and PR professionals manage, monitor and
measure outreach and stakeholder relationships, that ultimately impact their
brand and corporate reputation. dna13 enables a systematic process for:
campaign and media relations management; real-time media monitoring; campaign
and media analytics; and stakeholder relationship management. dna13 software
is the preferred communication and PR management tool for multiple Fortune
1000 and emerging companies, state and local government and PR agencies. For
more information please visit www.dna13.com.