TORONTO, Feb. 28 /CNW/ - CNW Group welcomes attendees of the annual
Prospector's & Developers Association of Canada (PDAC) International
Convention, with a special opportunity to get the inside view on what business
media look for when writing a mining business story, and what analysts are
seeking in their coverage of mining companies.
    CNW invites PDAC attendees to a complimentary breakfast presentation led
by news editors from Reuters, The Northern Miner and Resource World Magazine.
In addition, attendees are invited to see behind the scenes at Bloomberg and
Dow Jones with an intimate newsroom tour and presentation led by senior news
editors and visit Standard and Poor's Toronto offices for a presentation by
their Equity Stock Analyst.
    "These events will help communicators gain a greater appreciation for the
needs of reporters and analysts covering their industry, leading to more
effective media and investor relations practices," said Laurie Smith, VP Sales
and Marketing, CNW Group. "Attendees will learn how to improve shareholder
value by reaching a wider audience with news about their company and its
discoveries."CNW Group Breakfast Event

    Mining for Opportunity with Business Media

    Date:        Tuesday, March 4
    Time:        7:30 a.m. ET - Breakfast & Registration
                 8:00 a.m. - 9:00 a.m. ET - Media Panel featuring:
                 -  Alden Bentley, Editor-in-Charge of Commodities for the
                    Americas, Reuters, New York
                 -  John Cumming, Editor, The Northern Miner, Toronto
                 -  Ellsworth Dickson, Resource World Magazine, Vancouver
    Location:    TSX Broadcast Centre Gallery
                 130 King Street West, Toronto
                 To register:
                 http://www.newswire.ca/en/extras/custom/bmail_078_bwtm/

    CNW Group Tours

    Standard and Poor's

    Date:        Tuesday, March 4
    Time:        9:30 a.m. - 10:30 a.m. ET
    Speaker:     Steuart Glickman, Equity Stock Analyst, S&P New York
    Topic:       Research writers' methodologies
    Location:    Standard & Poor's, 130 King Street West, Suite 1100,
                 The Exchange Tower, Toronto

    Dow Jones Canada

    Date:        Tuesday, March 4
    Time:        1:30 p.m. - 2:30 p.m. ET
    Speaker:     John Moritsugu, Managing Editor, Dow Jones
    Topic:       How to work more effectively with business journalists.
    Location:    Dow Jones Canada

    Bloomberg News

    Date:        Wednesday, March 5
    Time:        9:30 a.m. - 10:30 a.m.
    Speaker:     David Scanlan, Managing Editor, Bloomberg News
    Topic:       Global financial news handling in a global, 24/7 environment
    Location:    Bloomberg News, BCE Place, Canada Trust Tower,
                 161 Bay Street, Ste.4300, TorontoTo register for a complimentary tour, or for more information, contact:
Jessica Sine, CNW Group, 416.863.5724 or Jessica.Sine@newswire.ca.
    Conference attendees are also invited to visit CNW Group at booth
no. 2915 in the Investors Exchange for a chance to win an iPod.

    About CNW Group:

    CNW Group is a global leader in news and information distribution
services for professional communicators. Established in 1960, CNW Group
provides electronic news distribution, targeting, monitoring, translation,
Webcast and disclosure services to corporate, government, associations,
labour, non-profit and other customers worldwide. CNW Group helps Canadian and
international organizations to connect with local and global audiences
including the news media, the investment community and the general public.
www.newswire.ca. 1.877.CNW.7890.